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MORNSUN and SE Spezial-Electronic Launch Joint Venture MORNSUN Power GmbH

Guangzhou (China) / Ismaning (Germany), Oct. 2017 - MORNSUN GUANGZHOU SCIENCE & TECHNOLOGY CO., LTD.  (hereinafter "MORNSUN") and SE Spezial- Electronic GmbH have founded the joint-venture company MORNSUN Power GmbH in order to offer increased on-site support to power-supply customers in central Europe. 

“Central Europe is an extremely important market for MORNSUN as China’s one of the largest manufacturers of AC/DC converters, DC/DC converters, non-isolated switching regulators and IGBT and LED drivers. Closely co-operating with select, technically competent, specialized distributors, MORNSUN Power GmbH located in Ismaning on the outskirts of Munich (Germany) will therefore primarily focus on further optimizing the product and service portfolio offered to OEMs and medium-sized companies in Germany, Austria and Switzerland”, commented MORNSUN manager Tiger Li, in tandem with Rolf Aschhoff managing director of the new company, when describing the new venture. Among others, it is planned to build a new central European warehouse to further shorten delivery times and to provide comprehensive technical support including the development of custom solutions by the company’s FAEs. For the MORNSUN manager, the elimination of previous currency risks is another significant advantage. “Invoicing in euros provides additional planning security for all central European OEMs”, added Tiger. 

As part of the joint venture, SE Spezial-Electronic will not act as a MORNSUN distributor anymore. Instead, the company will directly provide its market and product expertise to MORNSUN Power GmbH. “As one of the pioneers and pacemakers of the Chinese electronics industry, MORNSUN founded in 1998, gave up copying products at a very early stage and became one of industry’s the most innovative companies with currently more than 240 R&D engineers and more than 300 own patents. Now, it’s all about making a highly successful company even more successful in central Europe. I am sure that we can sustainably reach this goal with the technically sophisticated, high-quality MORNSUN products and MORNSUN Power GmbH as a joint venture”, Rolf Aschhoff explained. 

About MORNSUN Power GmbH

MORNSUN Power GmbH, a joint venture between MORNSUN and SE Spezial-Electronic GmbH, is the official representative of MORNSUN in Germany, Austria and Switzerland. With more than 1,200 employees and a manufacturing floor space of 100,000 square meters, today MORNSUN is a leading Chinese manufacturer of power-supply modules and other electronic products featuring electrical isolation. In addition to its Guangzhou headquarters, the group includes two Chinese subsidiaries and a U.S. subsidiary (MORNSUN America. LLC). 

For media-related inquiries, please contact:

MORNSUN Power GmbH     
Rolf Aschhoff
Mayerbacherstr. 32
D-85737 Ismaning (Germany)
Phone:+49 89 6933502 -0
Fax:+49 89 6933502 -99
Email: Rolf_Aschhoff@MORNSUNpower.de

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